11 30, 허스트 중앙에서 발행하는 여성지 Cosmopolitan에서 COSMO Beauty Award 있었습니다.

 

이날, COSMO Beauty Award에는 P&G, 샤넬, 에스티로더, 아모레퍼시픽 국내외 굴지의 화장품 브랜드 매니저 200여명이 참석했으며, TNS 양정열 사장님께서 키엘의울트라 훼이셜크림에게 “Best Social Media Product”상을 시상했습니다.

 

Best Social Media Product 상은 2011 동안 소비자 온라인 평판이 가장 좋았던 제품에 수여하는 상으로, 다음소프트에서 자료를 수집하고 TNS에서 Social Media자료를 바탕으로 36 카테고리 Success Factor 도출하여, 시상의 근거를 제공하였습니다.

 

이날 시상식에서는 3분간의 TNS & 다음소프트의 Social Media Research 대한 소개를 하는 동영상을 상영하고, 200여명의 브랜드 매니저에게 TNS Social Media Research 소개 책자를 나누어 주는 TNS 다음소프트가 Social Media Research 선두 회사임을 공고히 했습니다.

 

On Nov. 30, the COSMO Beauty Award ceremony by COSMOPOLITAN, a fashion magazine published by Hearst JoongAng, was held.

On this day of the event, about 200 brand managers from top cosmetic brands including P&G, Chanel, Estee Lauder and Amore Pacific participated and Jungyul Yang, the Managing Director of TNS, awarded the “Best Social Media Product” Award to the “Ultra Facial Cream” of Kiel.

Best Social Media Product Award is an award that is given to the products that have received the best reputation from consumers online in the year 2011. The award was based on the success factors of 36 categories from the related research conducted by Daumsoft and the social media data provided by TNS.

During this ceremony, a 3-minute video introducing the social media research conducted by TNS and Daumsoft was played and introductory brochures of TNS’s social media research were handed out to the participants, having an opportunity to consolidate the standing of both TNS and Daumsoft as the leading companies in the field of social media research.